Olai is a Swedish data and growth consultancy. We run performance media, build the measurement to prove it, and ship the platform that ties it all together.
We sit at the intersection of data engineering and performance marketing. We don't just run your ads — we build the infrastructure to understand them.
Deep hands on experience across Google, Meta, TikTok and Snap. We've spent the budget, broken the platforms, and rebuilt the playbooks.
Server-side tracking, attribution modeling, warehouse pipelines. The plumbing nobody else wants to touch — done right.
Four practices, designed to overlap. The same team that builds your tracking is in the room when we set the bid strategy.
Strategy, execution and optimization across paid social and search. Channel-native craft, full-funnel logic.
Tracking, measurement, attribution, dashboards and pipelines. Server-side by default, profit-aware by design.
Our proprietary intelligence platform. Unifies ad data across channels, surfaces the insights that actually matter.
Audits, roadmaps and team enablement. We embed, transfer the craft, and leave you sharper than we found you.
Quiver unifies ad data across every platform you run, surfaces the patterns no dashboard catches, and turns reporting into decisions — not slides.
Meta, Google, TikTok and Snap, normalized.
Reports that write themselves, not your team.
Performance shifts surfaced the moment they happen.
Thresholds you define, in Slack or email.
Margin-aware bidding, not just revenue.
Plugs into BigQuery, Snowflake, Redshift.
Four reasons we tend to come up in pitch meetings. They're not slogans — they're what the work looks like.
We look at every one-off analysis to see how it can scale. Then we build. Then we re-use.
Impression to margin, every dot connected.
We go where the data is — not where the kickbacks are.
Swedish-built, deployed across the nordics
Send us a line about your data, your media, or the question keeping you up at night. We'll come back with sharp questions and a concrete next step — regardless of whether we end up working together.
Or reach us at hello@olaibusiness.se