# Olai

> Swedish data and growth consultancy combining performance media, data engineering, measurement infrastructure, and the proprietary Quiver intelligence platform.

## What We Do

- **Performance Marketing** — Strategy, execution, and optimization across Google Ads, Meta, TikTok, Snapchat. Full-funnel, channel-native.
- **Data & Analytics** — Server-side tracking, attribution modeling, BigQuery pipelines, GA4, dashboards. Profit-aware by design.
- **Quiver (Proprietary Platform)** — Cross-channel ad data unification, automated reporting, real-time monitoring, custom alerting (Slack/email), profit-based bidding signals, warehouse-native (BigQuery, Snowflake, Redshift).
- **Consulting & Strategy** — Audits, roadmaps, team enablement. Embed model; no handoffs, no lock-in.

## Key Pages & Paths

- Homepage: `https://www.olaibusiness.se/`
- Services section: `https://www.olaibusiness.se/#services`
- Quiver section: `https://www.olaibusiness.se/#quiver`
- Why Olai section: `https://www.olaibusiness.se/#why`
- Contact section: `https://www.olaibusiness.se/#contact`
- Quiver live demo dashboard: `https://quiver.olaibusiness.se/dashboard/acme-co`

## Quiver Platform Features

- Cross-channel analytics: Meta, Google, TikTok, Snap — normalized data
- Automated reporting (self-writing reports)
- Real-time performance monitoring
- Custom alerting — user-defined thresholds via Slack or email
- Profit-based signals — margin-aware bidding, not just revenue
- Warehouse-native — plugs into BigQuery, Snowflake, Redshift
- Demo metrics (Acme Co.): Total spend €109.0k, Revenue €372.4k, Profit margin 31.4%, ROAS 3.42×

## Contact

- **Email:** hello@olaibusiness.se
- **Contact form:** `https://www.olaibusiness.se/#contact`
- **Location:** Sundsvall, Sverige (Sweden); serves Nordic region

## Differentiators (Why Olai)

1. **Tech-native** — Builds infrastructure and reusable systems, not just one-off campaigns
2. **Full-funnel, profit-first** — Impression to margin, every connection made
3. **Platform-agnostic** — Goes where the data is, no kickback-driven recommendations
4. **Swedish craft, Nordic reach** — Swedish-built, deployed across Nordics

## Company

- Legal name: Olai Business Consulting AB
- Copyright: © 2026
- LinkedIn: linked from site footer
- No public pricing page; engagement initiated via contact form or email
- No careers page content currently available (placeholder link)
- No journal/blog content currently available (placeholder link)

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